There are four core types of SEO we use together:
- Technical SEO — Ensures your site can be crawled, indexed and delivered fast. Think site architecture, Core Web Vitals, sitemaps, robots.txt, canonical tags, structured data, and clean code.
- On-Page SEO — Optimises what users see: headings, copy, images, internal links, and calls-to-action that match the query and help visitors take the next step.
- Local SEO & Citations — Helps you win the map pack and local searches. We optimise your Google Business Profile, build consistent NAP citations, and create suburb/area pages that convert.
- Off-Page SEO — Grows authority through relevant links, brand mentions and digital PR, signalling to Google that you’re a trusted source.
Technical SEO: make it fast, crawlable and indexable
Technical SEO is everything under the hood that helps search engines discover, understand and serve your pages quickly. It’s the foundation that makes every piece of content and every campaign work harder.
We start with a full site audit: crawlability, indexation, duplicate content, and site architecture. We fix sitemaps and robots.txt, implement canonical tags to prevent duplicates, and add structured data (schema.org) to qualify for rich results. We tune Core Web Vitals (LCP, CLS, INP) by compressing assets, deferring non-critical scripts, optimising fonts, and leveraging caching/CDN. For platforms like Shopify and WordPress/WooCommerce, we remove bloat, streamline apps/plugins, and trim third-party scripts to reduce payload.
Architecture matters: we simplify navigation, flatten unnecessary folders, and create logical internal link pathways so PageRank flows to your money pages. If you serve multiple locations or languages, we use approved patterns (location templates, hreflang where relevant) to avoid cannibalisation. We also harden the site with HTTPS, fix mixed content, and ensure consistent www/non-www handling.
Finally, we connect GA4, Search Console and Tag Manager to validate index status, monitor coverage, and track technical regressions over time. Technical SEO isn’t a one-off; it’s ongoing maintenance to keep the engine clean, fast and resilient—so your content wins more impressions and clicks.
On-Page SEO: match intent and earn the click
On-Page SEO turns each page into a focused answer for a specific search intent. We begin with keyword mapping—aligning primary and secondary terms to the right URLs so pages don’t compete with each other. Then we craft title tags that win clicks, meta descriptions that sell the benefit, and H1–H3 headings that structure the story for humans and bots.
Content should be helpful and scannable. We use clear intros, benefit-led subheads, concise paragraphs, bulleted features, FAQs, and strong calls-to-action. We include relevant internal links to supporting resources and high-intent pages (services, pricing, contact) to guide the journey. Images are compressed, named meaningfully, and tagged with alt text for accessibility and relevance. Where appropriate, we implement schema (Organisation, Local Business, FAQ, Product, Article) to enhance visibility with rich results.
We also build topic clusters: pillar pages covering the broader theme and supporting articles that go deep on subtopics. This creates semantic coverage that search engines understand—and users appreciate. For ecommerce, we optimise category and product pages with clear spec tables, FAQs, reviews and comparison content to reduce friction and improve conversion.
Every on-page change is measured in GA4: engagement, scroll, click-through and conversions. We iterate based on actual behaviour, updating copy and CTAs to continually lift rankings and outcomes. On-Page SEO is not decoration; it’s how your site communicates value, earns trust and moves people to act.
Local SEO & Citations: win your backyard first
If you serve customers in specific suburbs or regions, Local SEO is where the quickest wins live. We optimise your Google Business Profile (categories, description, services, hours, photos), enable messaging/calls, and publish regular updates to stay active. We ensure NAP (Name, Address, Phone) is consistent everywhere to strengthen local trust signals.
Citations are listings of your business details across reputable directories and industry sites. We create, clean and standardise these citations to reinforce accuracy and authority. Reviews matter, too: we help you implement a review strategy—automated requests, response templates, and on-site widgets—to collect high-quality feedback and showcase it near calls-to-action.
On your website, we build location pages tailored to service areas with unique content, localised FAQs, embedded maps and structured data (LocalBusiness, FAQ, Review where appropriate). For multi-service operators, we combine suburb pages with service-specific sections, so you’re relevant for “service + suburb” queries. Speed and mobile UX are crucial; local searches are often on phones with high intent, so pages must load fast and highlight next steps (call, directions, book).
We monitor Search Console for local queries, track map rankings, and connect GA4 to measure calls, form submissions and booking clicks. The goal is simple: show up in the map pack, answer the question before it’s asked, and make contacting you effortless—so you become the obvious local choice.
Off-Page SEO: authority that compounds
Off-Page SEO builds the authority your content needs to rank and stay ranked. It’s not about mass link dumps; it’s about earning relevant mentions from credible sources that your audience—and Google—already trusts.
We start with a backlink audit to identify toxic links and opportunities. Then we run an authority gap analysis against competitors to prioritise targets. Our acquisition plan blends digital PR, partnership content, resource page placements, unlinked-brand mention reclamation, and selective guest contributions. For ecommerce and local brands, we pursue supplier/partner links, sponsorships, and local organisations that align with your niche.
Content fuels this: data-led posts, how-to guides, comparison pieces, and media-friendly assets (checklists, infographics, research summaries) that people naturally reference. We monitor anchor text diversity, keep link velocity natural, and avoid networks or schemes that risk penalties. Social amplification and email outreach support distribution without being spammy.
Beyond links, we strengthen E-E-A-T signals: clear author bios, transparent contact details, policies, media mentions, awards and testimonials—trust elements that increase conversions and reinforce credibility. Everything rolls up to analytics: GA4 for assisted conversions and engagement, Search Console for impressions/position, and periodic backlink crawls to track growth.
The outcome is durable authority. Your pages move up, stay up, and new content ranks faster because your domain has earned the right to compete. Off-Page SEO is patient work—done properly, it compounds like interest and becomes a strategic moat for your brand.
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